Sounds logical, as you need to make sure its current because the factory is all over you. Maybe your Internet Manager is a real go getter and begins to tackle some more advanced techniques and seeks out some more efficient ways to SEO. Lurn Summit Come on, it couldn't be THAT difficult now could it? So they go about this for a few weeks or months and you notice they are doing a great job. So you give them the wonderful opportunity to manage the company's online reputation because you've seen some bad reviews out there and you know that needs to go away - the factory told you.
Weeks or months go by and you notice the great job your Internet Manager is doing so you decide to reward them with the wonderful opportunity to manage a Facebook page for your store. Grow the brand you tell them.While your Internet Manager is managing the "Internet", the process has fallen apart. See those reviews that you wanted to push down? Why do you think they have increased in recent months?
"Internet Managers" should not be responsible for the Internet. They are the people you count on to handle the stores Automotive eBusiness. The consumers reaching out to you for information should be their focus, not the site they came from.
A good way to look at it would be that the Internet Manager is responsible for everything once the lead hits your CRM. How they got there, for the most part, should not be their focus. Most of them are paid to sell cars, not manager site content. How these people are paid is the subject for another post.
No comments:
Post a Comment